Matilda Education Website Privacy and
Marketing Communications Policy
Last Updated: August 2026
1. Introduction
Meanwhile Education Pty Ltd trading as Matilda Education (“Matilda Education”, “we”, “our” or “us”) is committed to protecting the privacy of individuals who interact with our website, subscribe to our mailing lists, request information, purchase products or otherwise engage with our sales and marketing activities.
This Policy explains how we collect, use, store and manage personal information through the Matilda Education website and associated sales and marketing systems.
This Policy applies to our public website and marketing activities. It is separate from the MyDigital Privacy Policy, which governs personal information collected through the MyDigital online learning platform.
2. Who This Policy Applies To
Our sales and marketing activities are directed primarily to:
· teachers
· school leaders and administrators
· educational institutions
· booksellers and digital resellers
· education-sector professionals
· other individuals who have expressed an interest in Matilda Education products or services
Users of MyDigital are not added to Matilda Education sales or marketing mailing lists through their MyDigital registration.
3. Personal Information We May Collect
Depending on how an individual interacts with us, we may collect information including:
· name
· email address
· telephone number
· school or educational institution
· position or role
· mailing or delivery address
· product interests
· purchase or enquiry history
· event, webinar or resource registrations
· communication preferences
· email subscription and opt-out status
· information provided when contacting Matilda Education
Our website may also collect technical information such as browser, device and website usage information through cookies and similar technologies.
4. How We Collect Personal Information
We may collect personal information when an individual:
· subscribes to a mailing list
· completes a website form
· completes a conference form
· requests a sample, catalogue or other resource
· registers for a webinar, event or professional learning activity
· contacts our sales or customer service team
· makes a purchase through our website
· communicates with a Matilda Education representative
· otherwise provides information to us for a legitimate business purpose
5. How We Use Personal Information
We may use personal information to:
· respond to enquiries
· provide requested information, resources or samples
· process and manage orders
· provide customer service
· communicate about Matilda Education products and services
· provide information about new publications, resources, webinars, events and professional learning
· maintain accurate customer and school contact records
· manage email subscription preferences
· improve our website, products and communications
· meet legal, regulatory and contractual obligations
6. Marketing Communications
Matilda Education may send commercial, promotional or marketing communications to teachers, schools and other education-sector contacts where we have an appropriate basis to do so.
Marketing communications may include information about:
· new textbooks and educational resources
· product updates
· teacher resources
· webinars and professional learning
· events
· special offers
· other information relevant to education professionals
Matilda Education does not use MyDigital student account information for marketing purposes.
MyDigital may also be used to send in-app notifications to current subscribers. These communications are limited to service-related matters such as product updates, newly available content, maintenance, functionality changes or other platform issues. Notifications are only sent to current subscribers and relate only to the product or service to which they are subscribed. These communications are operational in nature and are not treated as general marketing communications.
7. Subscribing and Opting Out
Individuals may subscribe to Matilda Education marketing communications through our website, at conferences or events, or through other authorised channels.
Where an individual completes a form that expressly requests or authorises email communications—for example, a conference enquiry or resource request form—they are treated as having opted in to receive relevant marketing communications.
Recipients may opt out of marketing communications at any time by:
· using the unsubscribe link included in marketing emails
· updating their communication preferences where this functionality is available
· contacting Matilda Education directly
We use Salesforce and Salesforce Account Engagement (Pardot) to manage customer communications and marketing preferences, including unsubscribe and opt-out requests.
When an individual unsubscribes, their communication preference is recorded so that they are not sent further marketing communications through the relevant channel, subject to any communications we are legally or operationally required to send.
Matilda Education endeavours to action opt-out requests promptly and in accordance with applicable Australian privacy and electronic messaging requirements.
8. Salesforce and Marketing Systems
Matilda Education uses Salesforce CRM and Salesforce Account Engagement (Pardot) to manage sales, customer relationships, marketing communications and communication preferences.
Information held in these systems may include:
· contact details
· school or organisation details
· communication history
· product interests
· marketing preferences
· subscription and unsubscribe status
Access to these systems is restricted to authorised personnel and service providers who require access for legitimate business purposes.
9. Shopify Website
Matilda Education uses Shopify to operate its public website and online store.
When individuals browse the website, submit information or make a purchase, information may be processed through Shopify to provide website, ordering and related functionality.
Information processed through the website may include:
· contact information
· billing or delivery information
· order information
· website interaction information
· technical information necessary to operate and secure the website
Where payment services are provided by third-party payment providers, payment information is handled in accordance with the relevant provider’s security and privacy arrangements.
10. Cookies and Website Technologies
The Matilda Education website may use cookies and similar technologies to:
· operate website functionality
· maintain security
· remember preferences
· understand website usage
· improve website performance and user experience
Further information about our use of cookies is provided in the Matilda Education Cookie Policy.
11. Disclosure to Service Providers
Matilda Education may disclose or provide access to personal information to service providers that support our website, sales, marketing and business operations.
These may include providers of:
· website hosting and e-commerce services
· customer relationship management systems
· marketing automation and email services
· payment processing
· IT and technical support
· professional advisory services
Service providers are expected to handle information only for legitimate business purposes and subject to appropriate privacy, confidentiality and security obligations.
12. Security
Matilda Education takes reasonable administrative, technical and organisational measures to protect personal information from:
· unauthorised access
· misuse
· loss
· alteration
· unauthorised disclosure
Access to customer and marketing information is limited to personnel and service providers who require it for legitimate business purposes.
13. Data Accuracy and Retention
Matilda Education takes reasonable steps to ensure that personal information is accurate, current and relevant.
Individuals may contact us to update or correct their details.
Personal information is retained only for as long as reasonably required for business, legal, regulatory or contractual purposes.
Marketing suppression or unsubscribe information may be retained where necessary to ensure that an individual’s opt-out preference continues to be respected.
14. Access and Correction
Individuals may request access to personal information held about them or ask for inaccurate or incomplete information to be corrected.
Requests may be made using the contact details below.
15. Privacy and Electronic Marketing Requirements
Matilda Education manages personal information and electronic marketing communications in accordance with applicable Australian privacy and anti-spam requirements, including the Privacy Act 1988 (Cth) and Spam Act 2003 (Cth) where applicable.
Our marketing communications identify Matilda Education as the sender and provide recipients with a means of opting out of future marketing communications.
16. Complaints
Individuals who believe their personal information has been handled inappropriately may contact Matilda Education using the details below.
Privacy complaints will be investigated and responded to within a reasonable timeframe.
Where applicable, individuals may also contact the Office of the Australian Information Commissioner.
17. Contact Details
Matilda Education
Email: customersupport@matildaed.com.au
Phone: 1300 277 235
Website: www.matildaeducation.com.au
18. Changes to this Policy
Matilda Education may update this Policy from time to time to reflect changes to our business practices, systems or legal and regulatory obligations.
The current version will be made available on the Matilda Education website.